Personalization & Content Targeting

dotCMS offers a variety of ways to help you personalize and drive memorable experiences for your customers:

Multi-X Content Targeting

dotCMS allows marketing teams to target content and create relevant experiences across every channel and touchpoint in a customer journey. dotCMS is perfect for teams managing 1, 10, or even 1,500+ channels, including desktop, mobile, and the Internet of Things.

Profiling & Segmentation

Using a 'NoCode' rules engine, new segments and personas based on items like pre-configured characteristics, sessions data, or even external data from adjacent systems, can be easily created and used in targeting strategies.

Real-time Relevance

Instantly match content to your audience's needs in real-time by automatically segmenting users based on their behavior and delivering segment-specific targeted content.