Today, digital marketers need to do more than ever before, in less time. The speed of social media and the internet in general means that marketers have to constantly innovate and iterate in order to stay relevant. Therefore, business and marketing teams have no desire to be bothered with the intricate science of SEO, meta tags, and URL structures. They have bigger digital fish to fry.
And yet, marketing teams want their content to rank higher against prioritized searches than their competition in order to drive traffic and digital experience goals. Therefore, these teams need a content management solution that automatically empowers them to create search optimized content without having to worry about the finer details.
In this white paper, we’ll first address the top CMS best practices in Search Engine Optimization (SEO) from a business and process perspective. Then, we’ll provide some best CMS practices on the technical/mechanical side. And, finally, we’ll conclude on how dotCMS can help to solve some of these challenges.